Created in Los Angeles by Todd Wilkerson while working in marketing at a large record label...the first time he wore them he couldn't believe how much attention they received. "People were literally grabbing them off my face!".....yes Todd, because you looked like a tit in them!
Since then, celebs such as Kayne West, Lil John,Paris Hilton and undoubtedly other titesque celebs, have been seen wearing these shades at top VIP haunts. It seems that people automatically assume that these are the latest craze that is going to put the 'cool' back into Shades this summer.
So, in view of the subjective nature of fashion, what is the definition of cool when using eyewear to make a statement?
For what it's worth, here's my definition of what is, and isn't 'cool':
'Cool' is wearing shades that actually have a tinted lens to shield you from the sun's burning rays....
'Cool' is this pair of 'eliminator wrap-arounds'......that 'eliminate 100% of the suns harmful UVA and UVB rays', are stylishly unique, and 'virtually unbreakable.'
Not to be mocked, these are a steal at just £6.99...and are designed to be worn over your usual corrective specs....practical logic at every turn!
'Uncool'..is wearing 'fake', 'no lens whatsoever' shades that look crap, don't allow you to see where you are going....and will probably get you run down by a car because you were too busy trying to be 'cool'.
I'm also less than impressed to discover that Todd is promoting the shades by reference to their 80's inspired feel....'fused with a futuristic touch' .....what utter piffle...!
This is what could happen to 'uncool' people who wear Shutter shades, and who can't see cars coming because they are blinded by the sun's blaze:
Stay safe....maintain your individuality ...Go with the ELIMINATORS!!!
They are the real 80s inspired shades.....
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